i'm elizabeth larson
Certified Color Analyst, fine artist, and the woman who spent 20 years making other people's most important days look beautiful before realizing it was time to do the same for myself.
color has always been my language
You just haven't found your frequency yet.
And through all of it, color was always my superpower.
You already know
color matters
There's a reason some outfits make you light up and others fall flat — it's not the style, the cut, or the price. It's the color. I've spent 20 years at the intersection of color, beauty, and identity. I've built a business from the ground up, raised a brand from nothing, and learned what it takes for something visual to truly resonate.
our story
I didn't just want my colors done. I knew, in that moment, that I was meant to be the one doing them — and pouring everything I had into doing them well.
During my training, I took a closer look at my own coloring with fresh eyes — and something that had never quite sat right finally made sense. I'm a Warm Autumn. Not the cool-toned Summer I'd always been told. Warm. Golden. Earthy. Finally, me. The difference was immediate. I stopped guessing, stopped over-layering makeup to compensate, and started actually reaching for my wardrobe. Even on five-minute toddler-mom mornings, I look pulled together — because every color I own is already working with me, not against me.
I've always had an eye for color. I can walk into a room and instantly read what's working and what isn't — it's instinctive, and it's practiced. Honed over decades of painting in watercolor, illustrating by hand, and building visual identities for luxury brands. When you spend that many years mixing pigment and studying how light falls on skin, color stops being decorative. It becomes a language.
Sitting in that chair, watching the draping process unfold, I felt recognition. Color theory. Fine art. Beauty. Fashion. Design — everything I'd spent decades loving independently was suddenly the same thing.
the pivot
(As someone with ADHD, a calibrated wardrobe isn't just beautiful — it's functional. I design every session with real-life utility in mind.)
Color analysis was the answer I didn't know I'd been building toward my whole career.
After 20 years in luxury weddings, the work I loved most required too much time away from the person who needed me most. I became a mom at 40 — a road that took IVF, patience, and more resilience than I knew I had. When my daughter arrived, my priorities rearranged themselves completely. I needed a pivot that combined color, art, beauty, and direct human connection.
a new season in every sense
Maybe you're in a transition — a new role, a new body, a new chapter. Maybe you're a founder who knows how you show up affects how you're trusted. Or maybe you're just tired of a closet full of clothes and nothing to wear. Wherever you are, I've been there.
the mission
who is this for?
The True Hue Method isn't about following trends or fitting a mold.
It's about calibrating what's already true about you.
2026
2004
Completed advanced certification in the 16-season color analysis method — the most precise and nuanced system available. Trained to see what others miss.
Priorities shift & goals change
the timeline
20 years in the making
2023
2005
Graduated from St. Norbert College with a degree in Fine Art and Graphic Design - watercolor, illustration, and graphic design skills that became the backbone of everything that followed.
Certified by the
International Image Institute
became a mom to grace
fine arts degree
fine arts degree
Founded coqui paperie
Founded a stationery and design studio serving the high-end wedding market, built entirely around hand-painted watercolor artwork, illustration, and bespoke graphic design. For 20 years, fine art and color weren’t hobbies alongside the business — they were the business.
coming soon
personal styling certification
Currently completing certification to expand offerings into full personal styling services.
20 years in weddings & entrepreneurship
Spent two decades honing an expert eye for beauty, detail, and the visual language of celebration.
2025
in progress
true hue method -
studio opening in hartland, wi
Opened a boutique color analysis studio in Lake Country, WI, offering in-person and virtual sessions to clients locally and worldwide.
solopreneurs & founders stay tuned
Bringing 20 years of visual identity expertise to founder-facing businesses — helping entrepreneurs build brands that look as intentional as their work.
